Define Your Story.

Shape the Conversation.

The way you communicate shapes how people understand you, your work, and what you stand for. Whether you're preparing for a media appearance, elevating your brand, or stepping into a high-stakes conversation, you need to know how to tell your story.

I'm Jessica Herndon, and I help artists, creators, executives, and brands define their narratives, sharpen their messages, and communicate with clarity, confidence, and purpose. Through personalized strategic communications coaching, we'll identify what makes your perspective distinctive, uncover the stories that resonate, and refine how you connect with your audience.

As an award-winning journalist who has interviewed some of entertainment's most recognizable names, I know what makes a conversation captivating, a quote memorable, and a story worth telling. I bring that insider perspective to every coaching experience, helping you communicate naturally and navigate unexpected turns across media platforms and beyond.

WHAT WE'LL WORK ON & WHAT YOU'LL GAIN

Narrative & Message Development

Define your point of view, clarify key messages, and develop compelling stories that communicate your value and strengthen your personal or professional brand.

Media Training & Communications Coaching

Prepare for interviews, podcasts, red carpets, panels, and public appearances with tailored coaching, mock interviews, and strategies to handle challenging questions, communicate under pressure, and steer discussions toward your most important messages.

Confidence in Your Communication

The ability to express your ideas naturally and effectively, whether you're speaking to a journalist, an audience, or a potential collaborator.

Strategic Readiness

Show up prepared for the opportunities that move your career or brand forward.

Ongoing Strategic Communications

Develop and refine communications strategies around launches, brand evolutions, career milestones, and emerging opportunities through a personalized coaching partnership.

THE OUTCOME

You'll walk away with a clearer understanding of how to convey your story, stronger messaging, and practical tools to communicate with intention. More importantly, you'll know how to represent yourself and your work in ways that feel authentic, establish credibility, and leave a lasting impression.

About me

I’m an award-winning entertainment journalist, content and brand strategist, and media coaching expert who has covered music, film, TV, fashion, beauty, fitness, wellness, and contemporary art.

My work has appeared in Vanity Fair, Elle, Marie Claire, W, The Hollywood Reporter, Women’s Health, Cosmopolitan, the Associated Press, Essence, People, Spin, Billboard, Seventeen, Flaunt, and Nylon. I’ve also appeared on CNN.

Over the past two decades, I've interviewed some of the biggest names in entertainment, from Mariah Carey to Beyoncé, Rihanna, Alicia Keys, Megan Thee Stallion, Kerry Washington, Zendaya, Zoë Kravitz, Issa Rae, Halle Berry, Leonardo DiCaprio, Johnny Depp, Kate Hudson, Rosario Dawson, Chadwick Boseman, Joaquin Phoenix, Nas, Gabrielle Union, Drake, P!nk, Penélope Cruz, and more.

What Clients Are Saying

"Jessica has a rare ability to help you uncover and communicate what makes your story powerful."

She helped me sharpen my message, connect more authentically with my audience, and bring greater purpose and impact to high-stakes conversations.”

Megan Williams

Leading consumer brand president

“Jessica understands that great communication is about more than messaging."

She helped our team refine complex business narratives into concise, memorable stories while staying true to each person’s individual style. Her coaching was strategic, insightful, and highly effective, leaving the team not only better prepared for media engagements, but more confident in how we lead and represent our brand overall.”

Natasha Haubrich

Beauty and healthcare brand marketing executive

"Jessica Herndon is the ultimate masterclass in media coaching."

Her background as an award-winning journalist gives her an unmatched ability to look at any narrative and find the true heart of the story and teach you how to deliver it with absolute confidence. She doesn't just train you to answer questions; she empowers you to own the room while staying entirely true to yourself."

Aishah White

SVP Media & Strategic Development, Warner Records

Where I've Coached

Let's work together.

Get in touch:

jessica@somekindmedia.com